The RAPID model is a decision-making framework developed by Bain & Company that clarifies roles and responsibilities in the decision-making process. RAPID stands for Recommend, Agree, Perform, Input, and Decide - each representing a specific role in organizational decision-making.
Recommend
The person or group responsible for making a recommendation and proposing a course of action. They gather data, analyze options, and present their findings to stakeholders.
Agree
Individuals who must agree with the recommendation before it can move forward. These are typically people whose cooperation is essential for implementation or who have veto power over the decision.
Perform
The people responsible for implementing the decision once it’s made. They are accountable for executing the plan and delivering results.
Input
Stakeholders who provide relevant information, expertise, or opinions that should be considered in the decision-making process. They don’t have decision-making authority but their insights are valuable.
Decide
The single person who has the authority to make the final decision. This role ensures accountability and prevents decisions from getting stuck in committee.
By clearly defining these roles, the RAPID model eliminates confusion about who is responsible for what, speeds up decision-making, and ensures better execution of strategic initiatives.
Example:
A technology company needs to decide whether to build a new product feature or acquire a startup that offers similar functionality.
Recommend: The product management team analyzes market data, customer feedback, and technical requirements to recommend the best approach.
Agree: The engineering lead and finance director must agree with the recommendation since it affects technical resources and budget allocation.
Perform: The development team (for build option) or the M&A team (for acquisition option) will execute the chosen strategy.
Input: Sales team provides customer insights, legal team advises on acquisition risks, and customer success team shares user feedback.
Decide: The VP of Product makes the final decision based on all inputs and recommendations.
This framework ensures faster, clearer decision-making while maintaining accountability and stakeholder engagement.
Rodolfo
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